In 1995 when Pierce Brosnan took over the role of James Bond,
Omega began their very successful relationship with the James Bond
franchise. In his first film, Goldeneye, Brosnan wore the Omega
Seamaster Quartz Profession (model number 2541.80.00). However, the
producers wanted Bond to look for sophisticated so they changed the
watch model to the Omega Seamaster Professional Chronometer (model
number 2531.80.00) in later movies.
Prior to Goldeneye, Bond was
known for wearing the Submariner watch. However, with the change in
product placement in movies, Omega were much happier to work with the
Bond franchise and supply products and finance, something their
predecessor avoided.
In 2002, for the 40th anniversary of Jame
Bond, Omega released a limited edition (10,007 units) of their watch,
model 2537.80.00. This was identical to the 2531.80.00 apart from the
blue watch dial had the 007 logo inscribed across it and machined in to
the caseback. 007 was also inscribed on to the clasp.

The most
recent Bond, Daniel Craig from Casino Royale and Quantum Of Solace,
wears the Omega Seamaster Planet Ocean and Seamaster Diver 300M in
Casino Royale. He even mentions Omega by name when he is questioned by
Vesper Lynd. Again, for the launch of this film, Omega released a 007
special of the Professional 300M watch. This featured the 007 gun logo
on the second hand and a rifle pattern on the watch face.
In 2006
Omega again released a limited edition James Bond watch. This was a
Seamaster Planet Ocean model with a limited run of 5007 units. This had
a small orange 007 logo on the second hand, an engraved 007 on the
clasp and an engraved caseback.
In Quantum Of Solace, Bond wears
yet another Omega watch, the 42mm Seamaster Planet Ocean with a black
face and steel bracelet. Yet again, Omega released another limited
edition to capitalize on their exposure in this blockbuster movie. This
watch featured a checkered PPK grip face with the Quantum Of Solace
logo over it.
Over the course of 5 movies from 1995 to 2008, the
Omega Seamaster Professional Diver 300M was worn by James Bond. These
are a stainless steel bracelet fitted with a blue dial and
unidirectional rotatin bezel with a blue ring and a sapphire crystal.
The
Omega Seamaster range of watches are seen to be sophisticated and
elegant, the kind of watch that would fit the suave super spy. With
their tie in to the James Bond franchise, they have gone from strength
to strength and have raised significant awareness of their brand.
Many
James Bond fans have gone on to buy the Omega watches due to the
product placement and the limited editions have proved very popular
because of the tie-in with the movies.
By
Jayzn Johns
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